FC St. Pauli

FC St. Pauli are breaking new ground by moving the production of the club’s kit and sport collection in-house. So how did the decision come about and what are the advantages for the club? We talked to departmental heads Bernd von Geldern and Martin Drust about this major project.

Starting next season, the players of FC St. Pauli will run out in jerseys produced in-house in another important step towards more sustainability in professional sport. The club has been working on the project since 2018, looking for a kit supplier that produces performance wear sustainably and transparently and supports fair trade. As no external provider was able to meet the criteria in full, the club will assume responsibility for production itself in future.

FC St. Pauli and equipment suppliers Under Armour have decided by mutual agreement not to continue their collaboration beyond the 2020-21 season. The Baltimore company has supplied playing and training wear for the club's professional and youth teams since 2016.